Small Is the New Big

Small Is the New Big

And Other Riffs, Rants, and Remarkable Business Ideas

Music CD - 2006
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"SMALL is truly a catalog of ideas from Godin's books, PERMISSION MARKETING and THE PURPLE COW, and his blog, as well as articles in FAST COMPANY. It's alphabetized by topic, and SMALL's subtitle, "Riffs, Rants, etc.," tells you what to expect. Godin kindly says, "Don't listen to this program all at once. It will give you a headache." True enough, even short listening hits may well spur listeners to absorb a kernel of an idea that could lead to remarkable things. Godin's enthusiast-self is the perfect irreverent marketer of his own ideas. Whether two sentences or 20 minutes, the topics provide thought exercise for anyone interested in the culture of innovation."--Audiofile.
Publisher: Minneapolis, Minn. : HighBridge Audio, p2006.
Edition: Abridged.
ISBN: 9781598870565
Characteristics: 6 compact discs (7:30 hrs.) :,digital ;,12 cm.


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