The Discipline of Market Leaders

The Discipline of Market Leaders

Choose your Customers, Narrow your Focus, Dominate your Market

Book - 1995
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This work presents a simple thesis: that sucessful companies - the market leaders - excel at delivering one type of value to their chosen customers. Market leaders choose a single value discipline and literally build their organization around it.
Publisher: Reading, Mass. : Addison-Wesley, c1995.
ISBN: 9780201406481
Characteristics: xvi, 208 p. ;,24 cm.
Additional Contributors: Wiersema, Frederik D. (Frederik Derk)


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